Knowing Her Is How We Move Her
16M+
monthly reach
91%
women
60%
ages 25-54
1 in 2
are parents
$150K
Avg HHI
94%
household decision makers
Connect to a powerful audience that trusts theSkimm with the decisions that shape her daily routine, spending, and lifestyle.
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talk at women.
We earn her trust.
We Know What Matters to Her
Where she lives. What she buys. How much she earns. What she cares about. If she’s a parent. All built on real first-party data — not assumptions.
She Comes With Purpose
She comes to us to feel informed, solve problems, and take action to make her life better. That mindset shapes what she clicks, saves, and shares.
We Know How to Show Up
We meet her in the moments that matter — cutting through the noise with information that she can actually use to make her life better.
80%
interact with us every day
78%
Trust our brand & product recs
75%
take action from our content
93%
favor us over the competition
Not Just Reach. We Drive Action.
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Scale meets storytelling
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SKM Lab is our in-house creative studio for custom branded content. We connect your brand to generations of informed, engaged, confident women.
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Our products show up where she does.
NWSL, theSkimm announce media partnership
Digiday Awards: Best Multi-Platform Video Campaign
Want to reach women? Put your brand safety fears aside
Digiday Awards: Best Interactive Content Piece or Series
2025
2024
2024
Join in Good Company
2025
Other platforms
talk at women.
We earn her trust.
© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permission
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© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permission
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Our Approach:
High-Impact Experiential Activations at Brookfield Place
The Ask
After a successful 2022 event partnership, Brookfield Properties returned to theSkimm in 2023 with the goal of driving increased foot traffic to the retailers and shops at Brookfield Place during the competitive holiday season. They wanted to position Brookfield Place as both a premier shopping destination and a festive, family-friendly cultural hub.
The Solution
We partnered with Brookfield Place to create Winter Wanderland—an immersive, social-first activation designed to turn the holiday shopping season into a festive destination experience. The campaign featured a series of interactive, co-branded photo stations strategically placed throughout the property to encourage exploration into underutilized areas, maximizing both foot traffic and shopper flow. To celebrate the launch and build buzz, we partnered with tenant Devon & Blakely to host a hot cocoa cart and holiday postcard pop-up, offering shoppers complimentary treats while inviting them to send personalized postcards to friends and family. These touchpoints extended awareness of Brookfield Place beyond the mall, positioning it as both a shopping hub and a lifestyle destination for the entire family.
The Results
The activation was amplified across theSkimm’s ecosystem with a robust, multi-channel promotion strategy. A Skimm native article, “12 Festive Things to Do at Brookfield Place,” resonated deeply with our audience, driving 10x engagement vs. benchmark CTR. A geo-targeted dedicated email with a live countdown created urgency, delivering 10x higher CTOR than benchmarks. Custom newsletter placements—including But First sponsorships, “Save the Date,” and “On Our Radar” sections—outperformed benchmarks by +29%, while Instagram stories and social amplification reached Skimm’rs at scale, drawing locals, tourists, and visitors alike to Brookfield Place during the holidays and beyond.
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© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permission
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Follow Us
theSkimm
The Company
Custom Content
Products
Audience & Insights
Get to know us
Ready When You Are.