A Platform That Shapes Her Routine
From her 6 am inbox check to her 8 pm social scroll, we’re already in her inbox and one step ahead in every part of her life.
Meet theSkimm Audience
Turning reach into results.
16M+
monthly audience
83%
say they read the entire Daily Skimm every weekday
71%
turn to us for product & service discovery
77%
sponsor recall
are millennials and gen z
1 in 2
are parents
56%
hold a bachelor’s degree or higher
87%
61% average total open rate
Newsletters
5M+
DS Newsletter subscribers
950K+
Instagram followers
11K
YouTube followers
150K+
TikTok Followers
Video & Social
3.48% Conversion Rate YTD in 2025
Commerce
+15% more interactions on branded IG Reels (likes, comments, saves, views) vs. industry median
Insights That Go Beyond the Scroll
Through our research and insights, we know how she shops, scrolls, and spends her time. Here's how we give your brand a strategic edge:
Health & Wellness
Money & Career
Shopping
Parenting
Streaming & Content
Travel Intentions
Holliday Spending
Identity & Belonging
We know what she’s impulse buying and recommending in every group chat.
We know what she’s Googling at 2 am, adding to her cart, and which habits she’s actually sticking to (yes, even meditation).
We know how she’s budgeting, side-hustling, and plotting her next big move (promotion, please).
She’s juggling the chaos, rising costs, and the screen-time battles. And we know how she really feels about it.
We know what she’s gifting, regifting, and panic-ordering (usually all in one season).
We know about her values, what she’s sharing with family and friends, and how she finds community.
We know what she’s bingeing, quoting, and ‘just watching in the background’ (sure, girl).
We know where she’s dreaming of exploring next, when she’s booking that next vaca, and even how often she’s traveling.
Audience & Insights
Custom Content
Custom Content
A Platform That Shapes Her Routine
Products
theSkimm
The Company
© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permission
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Custom Content
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audience & insighTs
audience & insighTs
© 2012-2025 Everyday Health, Inc., a Ziff Davis company. All rights reserved. theSkimm is among the federally registered trademarks of Everyday Health, Inc., and may not be used by third parties without explicit permission
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Follow Us
theSkimm
The Company
Custom Content
Products
Audience & Insights
Get to know us
Ready When You Are.